5 min read

Cassava Roots Launches U.S. Franchise Model

Published
May 6, 2026

The restructuring marks a shift in strategy. Rather than prioritizing rapid expansion, the company is focusing on strengthening its core operations before entering new markets.

“We’re being disruptive in every way as we re-engineer and grow the company wisely,” says CEO Patricio Lombardo, emphasizing a renewed focus on efficiency and profitability ahead of international growth and its planned U.S. franchise launch.

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