Cassava Roots is streamlining its operations as it prepares to launch a U.S. franchise model in 2026, focusing on profitability, operational efficiency, and disciplined expansion after years of rapid growth. Founded by siblings Daniela and Patricio Lombardo in 2008 in Mexico City, the bubble tea brand built a strong following with its unconventional flavors and locally inspired offerings. At its peak, the company reached around 100 locations. It now operates 73 stores after closing roughly 30 underperforming sites as part of a broader effort to overhaul the business and improve long-term sustainability.
Patricio Lombardo, CEO, Cassava Roots
"The concept is to provide an exotic and disruptive experience."
Cassava Roots Launches U.S. Franchise Model
The company is prioritizing profitability, efficiency, and sustainable growth following the closure of under performing stores....
Cassava Roots Launches U.S. Franchise Model in 2026
Cassava Roots is launching a U.S. franchise model in 2026...